Imagine a well-run franchise as an orchestra. All of the musicians are attentive, working together and following the conductor’s lead to make a beautiful piece of music. Then, imagine what it would be like to be part of such a franchise, or to be a franchisor conducting the orchestra—the passion, energy, focus, cooperation and profitability. Now think about your franchise. How similar is it to an orchestra?
This is an excerpt from my article, “Engagement: A Key Driver of Franchise Success,” which was recently published in Franchising World Magazine. The article includes a number of how-to tips; which do you think are most important in improving engagement? What signs of a lack of engagement have you seen in the business world? You can read the full article by clicking on the following link: http://www.ingageconsulting.com/article1.pdf.