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COURSE 1
Franchising 101
30-MINUTES SEAT TIME
The growth of our economy has had the help of franchise businesses since the 1800s; while many of the most widely loved American products owe their success in part to the franchising model.
Learning Objectives
- Explore the first franchise systems
- Reveal the history of franchising in the US
- Identify successful franchise systems
- Identify the need for industry regulations in franchising
- Recognize the economic impact franchising has had in both the US and across international markets
COURSE 2
Comprehensive Franchise Services
ONE-HOUR SEAT TIME
An overview of what franchising is and how it works.
Learning Objectives
- Define key franchising terms
- Describe the role of the franchisor and franchisee
- Differentiate between the two fundamental types of franchises
- Interpret various types of franchise arrangements
- Differentiate between franchisor and franchisee responsibilities
- Explain the join responsibilities of the franchisor and franchisee
- Identify keys to building the brand
- Identify ways to avoid pitfalls of franchising success
