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Why town hall meetings rock

Collaboration Engagement business franchise business franchises entrepreneur franchise business franchise businesses franchise companies franchise consultant franchise consultants franchise consulting franchise information franchise operations franchise opportunities franchise ownership franchisee Franchises

I think there’s nothing that has a greater impact on cooperative than a live event. Exhibit A to that argument is an annual convention. A very close second are town hall meetings where management hosts regional sessions to both share information with franchisees and members to listen to their concerns. In fact, I could make…

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The Best Strategy for Implementing Marketing Strategies

Engagement Engagement Tips Franchises Management Advice Advice Business Buying Groups Collaboration Cooperatives Dealer Networks Engagement franchise franchisee

This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote.  The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy.  It also mentions the dangers of simply pushing a strategy down through the organization from the top. From…

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The Stages of Membership

Collaboration Engagement Engagement Tips Franchises Management Advice Advice Business Collaboration Cooperatives Dealer Networks franchise franchisee Franchises

There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning.  This is where the company/person is investigating.  During this period they are very curious, open-minded, and skeptical all at the same time.  They are…

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The 10 Cent Decision with Laurie Guest

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